Signal-First ABM
It's not a demand problem.
It's a signal problem.
You're running paid, outbound, and content. Leads come in. Some close. Sales doesn't trust most of them, and you can't say which channel actually built the pipeline, which deals are real, or where the money leaks on the way to closed-won.
Spending more won't fix that. The infrastructure that connects marketing spend to revenue either was never built or got duct-taped together under pressure. So every decision runs on what the platforms report instead of what actually happened.
I build the system that connects what marketing spends to what sales closes. Account-based targeting driven by live signal instead of a static list, with the attribution layer underneath it. Start by seeing your own numbers clearly.
Get Your Pipeline SnapshotFree. No prep needed on your end.
Who this is for
Built for operators who are done guessing.
You're past the startup phase. Revenue is real. But you've hit the point where more spend stops buying more clarity, where the channels are running but nothing connects them to pipeline. You've probably tried to fix it. Most teams here have, and hit the limit of what a patched-together setup can carry.
If your sales team can't tell you which marketing activity is actually driving qualified pipeline, this is for you.
- B2B/SaaS companies between $3M and $25M ARR, or funded earlier, running marketing that can't connect to pipeline
- Founders and revenue leaders who know something is leaking but can't isolate where
Jonathan Belliveau
Founder & Principal Revenue Architect
After deploying nine figures across DTC, B2C, and B2B/SaaS over 15+ years, I've learned that most companies trying to break through a growth ceiling don't need another marketing opinion or sales playbook. They need economic and operational clarity.
Ads grow campaigns. Engineering grows businesses.
More about me →Trusted Partners
How it works
Three layers need to exist before Demand Activation actually works.
Most teams optimize one channel at a time and hope it adds up to pipeline. It rarely does. Demand becomes revenue when three layers work together and feed each other. Miss one and the whole system leaks.
01
Demand Attention
The right accounts see you consistently
02
Demand Intelligence
You know who's ready, and why
03
Demand Orchestration
Ready buyers arrive with context
Underneath all three sits a measurement layer that makes every part provable. That's the infrastructure. Without it you're optimizing in the dark. With it, every dollar traces to pipeline and every decision runs on what happened, not what a platform claimed.
What changes
From reported activity to one operating picture.
The engagement
Start with clarity. Build from there.
Most engagements start with a proposal and a leap of faith. This one starts with your data. You see what's actually happening before you commit to anything.
Start here — free
Pipeline Snapshot
Five numbers from your own deal data on one page, two of them about what your data can't tell you. One standard export from your CRM is all it takes. No access, no install, no call.
Diagnose
See what's actually happening before anyone proposes a fix.
A brief, or the full diagnostic
Pipeline Clarity Brief $1,500
My read on what those numbers mean. Three findings, what each means commercially, and three recommended actions. This is where your CRM gets connected properly, which adds the two views an export cannot produce: true stage-to-stage conversion, and how long deals really sit in each stage. All on an expanded live dashboard, not a slide deck.
Credited in full toward a build
Revenue Architecture Diagnostic $5,000–$7,500
CRM, ad platforms, and demand signal together in one live view, with the attribution gaps named and a prioritized 90-day roadmap. Where growth friction is costing you pipeline, and what it takes to make the engine provable.
$3,000 credited toward a build
Engineer
Install what the findings call for, then hand you the keys.
Measurement only, or the whole system
Signal Foundation $6,000–$9,000
Measurement on its own, when that is the whole problem. Server-side tracking on your own domain, click IDs captured before they are stripped, conversions sent back from your CRM. First-party, durable, and yours permanently.
Credited in full toward a build
Demand Activation Build $22,000–$30,000
Thirty to forty-five days. Measurement, account intelligence, scoring, routing, and paid activation installed as one system rather than five disconnected tools. You own it. I configure it and hand it over.
Activate
Run it against pipeline and closed revenue, not platform activity.
What running it covers
Managed Activation $5,000–$15,000/mo
I run the engine after it's built: paid campaigns, signal monitoring, dashboard maintenance, monthly architecture decisions. Priced on how many channels are in scope and how much spend is under management. Ad spend is separate and paid direct to the platforms, so the fee stays legible.
Everything starts with the free snapshot. No proposal, no leap of faith. Just your numbers. Every diagnostic step credits toward the build that follows it, so starting small never costs you more. After calibration, fees can shift toward pipeline and closed revenue instead of scope. That one is a conversation, not a package.
Common questions
Things worth knowing before reaching out.
What do I actually get from the free snapshot?
A page with five things from your own deal data you've probably never seen in one place, two of which are about what your data can't tell you: how much closed revenue has no traceable source, and how much open pipeline has already sat longer than the deals that closed. Alongside those, what closes by source, where pipeline is piled up and how stale it is, and how much longer your losses take than your wins. It stays up for 30 days and is downloadable as a PDF before it expires. All it takes is one standard deals export from your CRM, so there's no access to grant and no call required.
How do you define attribution? What counts as your work?
Any account with a documented first touchpoint through the infrastructure within 90 days of conversion. A tracked visit, an ad engagement, a de-anonymized session. It does not include organic inbound with no attributable signal, accounts already in your pipeline when we start, or referrals from your team. Both sides see the same data. Attribution is what the system shows, not what either of us claims.
Do I own the infrastructure after the engagement ends?
Yes. The tracking layer, server-side setup, conversion events, CRM webhook, stays with you. You funded it, you keep it. The intelligence layer that scores and routes signal runs on GrowthMotiv's infrastructure and stays with me. You walk away with a permanently stronger attribution foundation regardless of what happens next.
What does the infrastructure actually run on?
First-party server-side tracking with a custom domain, so your attribution data lives on your side and survives browser restrictions and cookie limits. LinkedIn and ad-platform signal connected through that layer. It's built to hold up across the 60-plus day sales cycles B2B actually runs on, not the 7-day window most setups quietly lose data to.
What happens after the Revenue Architecture Diagnostic?
That's a conversation, not a funnel. The diagnostic tells us what's worth building. If there's a clear case for standing up the infrastructure, I scope a build. If there isn't, I tell you that. Some engagements go deeper from there. We figure out the right shape once the data is in front of both of us.
Next step
Start with the data, not a sales call.
The Pipeline Snapshot shows you exactly where your demand engine is leaking. Where signal is going undetected. Where attribution is lying to you. And what to fix first.
Get Your Pipeline SnapshotFree. No prep needed on your end.
